Agency
Tashan Hendricks
Introducing Neville Bell: CIBC FirstCaribbean’s New Brand Ambassador

We are thrilled to announce that Jamaican TV personality and football coach, Neville Bell, has joined CIBC FirstCaribbean as their brand ambassador. Thanks to COCREATE Caribbean Ltd, Neville made his digital debut on Instagram six months ago and his impact on Jamaicans, particularly the youth in the digital world, has been undeniable.

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Caribbean
Tashan Hendricks
Optimizing and Managing a Creative Team in an Agency

Managing a creative team in a full-service marketing agency can be both challenging and rewarding. As the demand for innovative and impactful marketing campaigns increases, so does the need for a highly efficient and collaborative creative team. In this post, I’ll share some strategies that I’ve learned for optimizing and managing a creative team in an agency setting.

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Investor Relations
Tashan Hendricks
What is Investor Relations (IR) and does your company need it?

Stakeholders are typically investors, employees, customers, suppliers, communities, governments, or trade associations, who have a vested interest in a company. They generally seek to understand the business’ strategy, leadership, board composition, executive compensation, capital allocation, management performance among other factors that can determine whether this company fits their interests and expectations.

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