Introducing Neville Bell: CIBC FirstCaribbean’s New Brand Ambassador

Picture of Zhané Padmore

Zhané Padmore

Client Services Manager

Managing a creative team in a full-service marketing agency can be both challenging and rewarding. As the demand for innovative and impactful marketing campaigns increases, so does the need for a highly efficient and collaborative creative team. In this post, I’ll share some strategies that I’ve learned for optimizing and managing a creative team in an agency setting.

1) Clear Communication: Effective communication is key to any successful team, especially in a fast-paced agency environment. It is essential to establish clear channels of communication and ensure that everyone is on the same page when it comes to project goals, timelines, and expectations. Encouraging open communication and providing feedback can also foster a positive and collaborative work culture within the team.

2) Flexibility: Creative work often requires flexibility in terms of time and approach. As a manager, it is important to understand the individual strengths and working styles of each team member and provide them with the necessary space and resources to work creatively. This can lead to better productivity and allow for out-of-the-box ideas to flourish. I never micromanage a creative. 

3) Utilizing Technology: In today’s digital age, there are numerous tools and software available to streamline workflow and enhance productivity. As a manager, it is crucial to stay updated on the latest technology and provide your team with the necessary tools to execute their tasks efficiently. For instance, I love Click Up for project management, Slack for easy collaboration and quick internal feedback, helps us to make internal reviews and share with clients for feedback on media content, and Airtable for content plans and calendars.

4) Encouraging Collaboration: A creative team is made up of individuals with unique skills and perspectives. By fostering a collaborative work environment, these diverse strengths can be utilized to create comprehensive and impactful campaigns. This can also lead to a sense of ownership and motivation within the team. In my check-in meetings, I am always quick to do a mental health check-in and set aside time for random braindumps. This helps me to understand my team’s current headspace and in turn, fosters optimal creativity. 

5) Recognizing and Rewarding Efforts: Creativity requires a lot of hard work, dedication, and sometimes even taking risks. As a manager, it is important to recognize and appreciate the efforts of your team. This can help boost morale and motivate them to deliver their best work.

In conclusion, managing a creative team in an agency setting requires effective communication, flexibility, collaboration, and recognizing and rewarding efforts. By implementing these strategies, you can optimize your team’s performance and create impactful campaigns for your clients. Remember, a happy and motivated team leads to successful outcomes for both the agency and its clients. So, it is important to prioritize the well-being of your creative team while also driving growth and success for the agency.

Now, if you’re curious about how our optimal creative team can benefit you on your next project, feel free to email me at, and let’s get started!

Pictured (L-R): Neville Bell with Talent Manager, COCREATE Caribbean, Zhané Padmore; Neville Bell behind the scenes; Neville Bell with Director, Digital Banking- CIBC FirstCaribbean Jamaica, Stacy Belnavis.